The Long Game

We talk a lot about momentum around here; how to build it, sustain it, and turn it into results that matter. Whether we’re helping a brand find its voice or optimizing a strategy mid-campaign, we know that success isn’t always immediate. It’s built quietly, consistently, over time. And sometimes, inspiration comes from the most unexpected places… like the back nine at Augusta.

Rory McIlroy’s Masters win was a masterclass in perseverance. After a decade of heartbreak at Augusta, he finally completed the career Grand Slam with a birdie in a playoff, joining the ranks of golf legends. Watching it unfold (yes, we’ve become full-on golf fans thanks to the PGA golf-adjacent marketing campaign we’re working on), I couldn’t help but draw the parallel to entrepreneurship.

Building something meaningful, whether it’s a company or a legacy, rarely happens overnight. Like McIlroy, founders often face years of close calls, stalled momentum, and the kind of quiet setbacks that don’t make headlines. But the entrepreneurs who succeed? They keep showing up.

A Harvard Business Review study found that persistence, not IQ or funding, was one of the strongest predictors of entrepreneurial success. The same way McIlroy returned to Augusta year after year, great founders return to their mission again and again, even after the tough rounds. They fine-tune their swing, quiet the noise, and play their game.

And when they win—when the product finally clicks, the campaign lands, or the client signs—it’s not luck. It’s the result of thousands of small, unseen decisions to keep going.

McIlroy dedicated his win to his daughter with a simple message: Never give up on your dreams. That’s true for golfers, CEOs, and anyone building something that matters. The path might not always be smooth, but when you play the long game with heart and focus, the green jacket, or whatever success looks like for you, is always within reach.