Out with the Old

Spring cleaning isn’t just for closets, it’s for your brand, too. If your marketing strategy is starting to feel like a chaotic walk-in packed with forgotten trends and mismatched vibes, it’s time to tidy up, Marie Kondo style. Think of your content like wardrobe pieces: what’s a timeless staple, what needs tailoring, and what just doesn’t fit anymore?

Keep 
High-performing content? That’s your perfect black blazer. Always flattering, never goes out of style. Your strongest channels and brand assets are like your most-loved jeans—reliable, polished, and worth keeping front and center. If it sparks conversions (not just joy), it’s earned a permanent hanger. Take time to audit your metrics and identify your MVPs, whether that’s a blog post that brings in steady traffic, a paid campaign with high ROAS, or a newsletter subject line that consistently drives opens. These assets should become templates and reference points as you build future strategies. Reuse, repurpose, and make the most of them across platforms.

Refresh
Those outdated email templates? They're the equivalent of a sweater you want to wear, but it needs a little de-pilling and a new button. Website copy that doesn’t sound like you anymore? Time for a tailor. Give stale ads a modern spin—same bones, but better fit. A quick refresh turns “meh” into main character energy. Look for anything that still has potential but needs a glow-up. Refresh your email welcome sequence, add personality to your About page, or update your Instagram bio with current brand language. Creative refreshes don’t require starting from scratch; they’re about making what you already have feel relevant, intentional, and totally “you.”

Toss
Some things just don’t belong in your closet or your strategy. That platform that’s never worked? It’s giving cargo pants circa 2003. Personas that no longer reflect your audience? Mismatched socks. Campaigns with flat ROI? Thank them for their service and donate them to the digital universe. Take stock of what you’re doing “just because.” Are you still boosting posts on Facebook because that’s what you’ve always done, even if the engagement is abysmal? Are you speaking to audience segments that no longer align with your buyer data? Free up that creative energy for something better. It’s not about doing more, it’s about doing what works.

Marketing, like fashion, is about knowing your vibe and curating with intention. So declutter with confidence, make room for what works, and step into Q2 like it’s your runway.