Digital Advertising Campaign
Video Production
Narrative Creative
Digital Collateral
Visual Asset Library
Website Content
Photography
Digital Advertising Campaign Video Production Narrative Creative Digital Collateral Visual Asset Library Website Content Photography
THE ASK
Motherhood Maternity hired KR Squared to create and produce the You Do You, Mama marketing campaign. The goal: create engaging content that celebrates the complex history of breastfeeding while acknowledging and uplifting the simple truth that all food is good food.
THE Result
With the hero video release, engagement increased by over 2500%. In addition, the campaign won the national gold ADDY for Branded Content and Entertainment Campaign and the Mosaic Award for promoting diversity and inclusion.