THE ASK

The Peak Development and Sales Team partnered with KR Squared to reignite demand after lead generation stalled and their digital presence had gone quiet. The Peak needed momentum…fast.

KR Squared stepped in to rebuild the top of the funnel, reposition the brand digitally, and turn attention into action. By managing and activating The Peak’s social media presence, we reintroduced the project as what it truly is: an exclusive collection of residences built atop one of Tahoe’s only buildable crests, offering rare lake or valley views.

The results spoke loud and clear.

In just one quarter, The Peak’s social following surged by 3,000%, generating over 58,000 profile views and an 8,100% increase in visibility. More importantly, that awareness translated into tangible demand, with leads increasing by 2,400% quarter-over-quarter.

By combining strategic positioning and performance-driven execution, KR Squared helped The Peak move from stalled interest to renewed momentum, reestablishing the project as a standout opportunity in the Tahoe luxury market.