The Right Footprint

This summer, KR Squared committed our company to projects that make a difference. Having purpose led strategies isn’t just good for the community, it actually boosts our creative squad’s morale.

Photo Credit: Eco-Clean Solutions

Through our client, Tahoe Beach Club, we fostered a collaboration with ECO-CLEAN Solutions and the League to Save Lake Tahoe. As a team, we completed the first private beach cleanup on Tahoe Beach Club’s stretch of shoreline with BEBOT, Tahoe’s beach cleaning robot. The results found roughly 200+ pieces of trash and organic waste, which they consider very good results considering they typically pick up a similar quantity on public beaches only cleaning 5000 sq./ft.

In addition, we’ve spearheaded Tahoe Beach Club’s The Right Footprint campaign, guiding residences and club members to make small steps leading to big results. The club’s new footprint calling is to be stewards of the lake, ambassadors of the beach, and partners in the community.

Tahoe Beach Club already has a Green Globe certification for their Phase One residences; however, they have added recycling stations, reusable pool and beach dishware, eco-friendly spa products, and community beach clean ups to their green arsenal.

Working with clients who are eager to make a difference gives purpose and gratification to our amazing squad of creatives. Thank you to the League to Save Lake Tahoe, ECO-CLEAN Solutions, and Tahoe Beach Club for a dynamic partnership and giving back to Big Blue!