Social Media: Stand Out From the Noise
Managing social media platforms from a business perspective is a loaded task, and a powerful one at that. Through strategizing, planning, engaging, and maintaining the accounts for KR Squared’s clients, I’ve experienced first hand just how impactful a well-managed social media account can be. It’s an effective and fun way to bring in customers, retain them, and create lasting relationships with them.
These days, anyone can start a business and promote it just on Instagram alone. From big companies to those running a side hustle out of their living room, everyone’s doing it. So, how do you stand out from the noise?
To curate a social platform for your business that does just that, consider these 5 easy tips when planning your feed:
Understand your brand identity inside and out. This will help establish an overall theme and guide decisions such as colors and visuals as well as the tone of voice for your captions.
Know what content works for your platform. Not all platforms are created equal, you may not necessarily post the exact same thing on Instagram and LinkedIn and Twitter. Understand the main purpose of the platforms you are using and which types of content perform best on them.
Once you have the above factors ingrained into your strategy, keep it consistent. This will ensure visual cohesion, clear messaging, and make it easier to track results.
Plan ahead. Are there any upcoming product launches you want to generate excitement about or events you want to highlight? Giving yourself time to plan ahead allows you to work more thoughtfully and strategically, ensuring you won’t miss a beat.
Be true to the brand! At the end of the day, social media is meant to be creative and authentic, that’s what makes people and brands interesting to engage with. Get creative, have a good time, and let your account shine.
Developing your own social strategy requires one to take a look at things from a perspective outside their own.
Luckily, that’s where our KR Squared team thrives.
From strategizing and implementation to daily management, we help brands create authentic connections, and convert those connections into actual customers. For more assistance with social media marketing, contact us today!
