Digital Advertising Campaign
Video Production
Narrative Creative
Digital Collateral
Visual Asset Library
Digital Advertising Campaign Video Production Narrative Creative Digital Collateral Visual Asset Library
THE ASK
Lionsgate’s goal was to build awareness for WONDER the movie by bringing to life a touching story that encouraged audiences to #ChooseKind and see the film in theaters during the 2017 holiday season. Lionsgate asked KR Squared to create a short film, Fuzzy Spark, to promote their #choosekind campaign for the movie Wonder. The goal - build awareness, driving audiences to theaters during the 2017 holiday season.
the result
Wonder was shot for $20,000,000 but grossed $305,937,718.
Fuzzy Spark received a 2018 Digiday Award.
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