Seven weeks ago, Instagram debuted Reels, their newest feature and similar version of the overwhelmingly popular platform TikTok. For marketers who haven’t hopped on the short-form, less-produced content bandwagon, now is the time. Here’s 3 reasons why:

Looking back to 2016 when Instagram launched Stories, its close resemblance to Snapchat stories evoked skepticism. However, in just eight months, Instagram Stories surpassed Snapchat’s daily active user count. Today, over 500 million accounts use Stories every day.
With the option to share to Reels explore page, people who don’t follow you will come across your content, and Instagram's algorithm favors users who are early movers to new features. Meaning that if you start now, your content is going to have a stronger advantage over an account that starts 6 months from now.
Stats from Whistle Wise tell us that, “Gen Z doesn’t see a huge difference between Reels and TikTok,” and, “61% of Gen Z TikTok users said they plan to spend more time on Instagram in TikTok’s place.”

How is Reels different from Stories or IGTV?

Deviating from the image of perfection which focuses on high production value and quality, Reels is aimed to be less-produced and more authentic. Here are our best tips for creating Reels that engage your audience and keep them coming back for more:

Jump in on the trends: From dances, challenges, to editing techniques, there are countless trends that pop up on Reels. Join in and put your brand’s twist on these movements to engage a larger audience who might have not seen your content otherwise.
Make it snappy: Fast-paced fun is what Reels is all about, utilize the tools and effects offered to create quick cuts and fun transitions. Your editing style is a crucial aspect to captivate your audience.
Forget about ‘perfection’: Reels aren’t meant to be perfect. By focusing on showing the personal, human side of your brand, rather than high quality video, you’ll make authentic connections with your audience.
Provide your own audio: Music and audio is a big part of Reels, however, copyright issues prevent business accounts from using the music provided by Instagram. Create your own audio or use a free music platform such as Storyblocks.

At KR Squared, we believe marketing is all about testing new ideas, staying ahead of the curve, and having fun while doing it. So it’s time to tap into our creative sides and jump into the world of Reels!