December Is For Evolution
There’s something magical about December. Yes, it’s the season of peppermint lattes and the collective belief that we’ll all suddenly transform into different people on January 1 at precisely 12:01 a.m.
But December is also the quiet breathing room before the new year, the moment when the emails slow down (a little), the projects wrap up (almost), and you can finally hear yourself think. And thinking, as it turns out, is exactly what sets January up for that big, sparkly “We’re doing this” moment. Because here’s the truth: January doesn’t get to be great unless December is intentional.
In fact, every year, around 62% of people say they’re making resolutions. Fun fact: by February 10, roughly 80% have abandoned them.
(Thank you, data. You cold, brilliant thing.)
Why?
Because resolutions are wishes. Plans are strategies. And strategies win.
That’s why December shouldn’t be a month of “I hope.” It should be a month of “Here’s what we’re building.” Think about it. It’s true in your personal life (wellness, your dream project, even blocking off a Saturday that’s just yours), and it’s equally true for your business. When you take the time to map your direction before the year begins, the new year doesn’t feel like a gamble. It feels like execution.
So that’s exactly what we are in the midst of at KR². We’re deep in our own evolution. We’ve been stepping fully into our identity as a Marketing Atelier: a boutique creative house that blends high craft, place-driven storytelling, and modern data intelligence to shape brands across the Mountain West.
And this evolution?
It’s deliberate.
Intentional.
Meticulously crafted.
(Insert couture-level detail here.) Haha!
We’re treating December like the quiet studio before the runway show - designing, refining, and tailoring every piece of our brand experience.
So here’s your December Challenge. Don’t wait for the universe to sprinkle New Year’s magic like glitter confetti.
Take this month, even a few hours, and get clear on:
Where you're going
What matters most
What you’re building (and why)
What you want to leave behind
What the next version of your brand or life looks like
Because when January arrives, the people who planned in December don’t scramble. They stride.
And that’s exactly how we like to enter a new year.
